A New Technique For Reducing Cravings For Junk Food

A New Technique For Reducing Cravings For Junk Food.
Researchers detonation that they may have hit on a supplementary trick for weight loss: To eat less of a certain food, they suggest you forecast yourself gobbling it up beforehand. Repeatedly imagining the consumption of a food reduces one's thirst for it at that moment, said lead researcher Carey Morewedge, an assistant professor of social and decisiveness sciences at Carnegie Mellon University in Pittsburgh. "Most people think that imagining a bread increases their desire for it and whets their appetite vigrx plus in bozeman. Our findings show that it is not so simple".

Thinking of a food - how it tastes, smells or looks - does broaden our appetite. But performing the mental imagery of indeed eating that food decreases our desire for it. For the study, published in the Dec 10, 2010 topic of Science, Morewedge's team conducted five experiments full report. In one, 51 individuals were asked to conceptualize doing 33 repetitive actions, one at a time.

A control agglomeration imagined putting 33 coins into a washing machine. Another group imagined putting 30 quarters into the washer and eating three M&Ms. A third catalogue imagined feeding three quarters into the washer and eating 30 M&Ms. The individuals were then invited to tie on the nosebag plentifully from a bowl of M&Ms.

Those who had imagined eating 30 candies actually ate fewer candies than the others, the researchers found. To be positive the results were related to imagination, the researchers then varied up the experiment by changing the number of coins and M&Ms. Again, those who imagined eating the most candies ate the fewest.

In three additional experiments, Morewedge's place confirmed that imagining the eating reduced physical consumption through a process known as habituation. Simply thinking about the grub repeatedly or imagining eating a different food did not significantly influence consumption, the researchers also found.

This simulation method might also help reduce cravings for unhealthy foods and drugs, the authors say. However, at least one scholar had reservations about the findings. "This small study may offer insights for further research, but the tidings is not that we can think ourselves thin or reduce food cravings by repeatedly imagining eating a ineluctable food," said Samantha Heller, clinical nutrition coordinator at the Center for Cancer Care at Griffin Hospital in Derby, Conn.

It was not in the freedom of the study to examine how long the effect described lasted, but it is foremost to consider. Was it five minutes? Two days? Were the participants ravenous during one part of the study but not during another arm of the experiment? And were they normal weight, overweight or underweight, she asked. "All these factors, and many more, could fake how someone responds to repeatedly imagining eating a unquestionable food".

Overweight or obese people may have very different psychological and biochemical responses to this simulation proposition compared with normal-weight individuals. "Food cravings are a complex mix of physiological, psychological, environmental and hormonal aspects vigrx plus bd. Adopting fit lifestyle habits, such as eating vegetables, fruits, legumes and unharmed grains, and exercising, may help reduce the strength and frequency of food cravings".